Hi all - I’m working on the Digital Coffee Shop, which is a cool farmer benchmarking system using farmOS 2.x data format and the farmOS aggregator.
One of the key elements in the system is that producers can use their goals to both identify indicators of interest which track against progress toward a farm-level goal (like Soil Health). This works better than selecting the indicator alone as they can often be rather abstract (like Water Infiltration) and it isn’t always clear how they connect to real farm outcomes.
The list of goals are set by the Coffee Shop (not by users), so I want them to be broad enough but also tight enough so that we can use them effectively… so no more than 6 - 7 separate goals (max!).
HELP! Is this the correct goals list?
Am I missing a key area?
Are the definitions clear?
Would you use this same list in your onboarding (or close?)
Through some initial discussions, here’s the list of goals (or targets… not sure of wording here) and their respective definitions.
Goals are ranked by users from 0 - 5. 0 means you never consider this in your operation, 5 means you always consider this in your operation.
These goals may overlap - try to consider each of these terms independently. For example, if you care about soil structure only as it relates to profitability, mark profitability high and soil structure lower.
- My operation maximizes profit
- possible indicators: per acre profit, margin from ecosystem services per acre…
- The financial risk of my operation stays low
- possible indicators: P/N concentration in field runoff, tree density on high sloped areas…
- The soil on my operation has diverse, robust and active biology
- possible indicators: soil health benchmark (includes soil respiration, carbon, etc.)
- The physical and chemical makeup of my soil is optimized
- possible indicators: cornell soil health test (includes porosity, minerals, etc.)
- The environment in and around my operation is diverse and robust.
- possible indicators: bird counts, insect diversity score, etc.
- My products are the highest quality for their intended application
- possible indicators: nutrient density score, proteins % in grains, etc.
In case you want more detail, you can see the basic connections (goals --> indicators --> measurements) here…