What is the world demanding of us in terms of technology? What do we have to live up to? Take some time to think about that…
- Scientific integrity must be present
- Tech helps ag experience a transition from ‘growing’ to ‘cultivating’
What is our society / communities / demanding from us, in our current (post-truth, etc.) era. For creating ecosystem service markets, scientific instruments, etc.
- More demand for tech that acknowledges environmental requirements, is new. But the way we share + update science is old. There’s a lack of consciousness (especially in certain countries) around what’s the real problem and how to solve it. So building consciousness, but also showing that it’s possible.
- Demands for new markets, delivering sharing and privacy, delivering more information, etc. etc.
What are the pragmatic user needs? Hold a user that you are currently relating to or building for.
Now break into groups and continue to fill out these key questions
Responses are below, additional summary from what people said:
**Group 1 (daniela): **
Sustainability is lack of information
what we want is to make the sustainable choices, the obvious ones, and it’s clear what the negative consequences are and associated feedback.
opposite is also true - information alone is not a behavior change make!
The human connection + relationship is key to solve this idea
Group 2: (dan)
Ease of use is key - having people start and quit is bad bad bad.
Accessible, transparent, and trustworthy.
Group 3: (christian)
what’s at stake? Huge suffering is possible and an unpleasant picture of the future of humanity. There’s cultural potential in which our work is a real opportunity. Food and ag represents a good place to engage that opporunity.
Group 4: (Greg)
What can we do? Encode the earth’s response in human systems (especially data systems) so that humans can ‘hear’ the earth in conversation, and decide to make change. There’s incentivized (carbon credits), automated (control the tractor / methods), enforced (taxes, etc.), and voluntary (people’s personal beliefs).
Farmers are in rapid flux (size, number, design, etc.). We can’t do it all, even in this group… where should we target and put our efforts (prioritization)… What’s the most bang for our buck (maybe small holders in terms of impact??