Passing of Rob Trice

Hello,

Passing along the very sad news of Rob Trice’s passing. He attended the last GOAT gathering in CA in Fall 2024 for folks who may have met him. A message from Rob’s colleagues… We are heartbroken to share the passing of our dear friend, partner, mentor — Rob Trice. Rob passed away on February 19, 2026 after a brief illness while traveling… | Rob Trice | 427 comments

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Hi Elizabeth, Thank you so much for sharing. I’m sorry to hear of his passing.

Your post wasn’t categorized and so it didn’t hit the GOAT feed. I’m re-categorizing it now so more folks can see it.

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I didn’t know Rob super well, but have talked to him at various events over time and really appreciated our conversations. A lesson I feel I learned from Rob was consistency. You have to show up, for years and years and years, be present and consistent to even have a chance to move the ball a little bit in open ag tech (or any field for that matter). Not only was Rob that kind of person, he enjoyed being that kind of person. He really believed what he said and he had the staying power to make a difference.

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